I wrote a Facebook ad that’s spent $238k this month (here’s how)

The most important factor in winning hooks:

Contrast.

This client's webinar performance fell off a cliff in Q4.

But I wrote a new ad in January that's gone viral.

Here's the stats for this one copy angle so far this month:

In case you can’t see the image…

- $238k spent (across all creative variations)
- 6,606 saves
- 4,172 shares
- 743 comments
- 591 sales
- $403.44 CPA

I've never seen saves & shares outpace comments like this on an ad before.

Her front-end offer is $1,497.

I'll let you do the math ;) 

Here's why this hook is crushing:

- Opens with a strong declarative statement
- Calls out the rise of AI and ChatGPT
- Positions it as a GOOD thing for her market (freelance writers)

Now, the ad doesn't stop there.

It goes on to make a counterintuitive yet logical case for why.

(super important)

But the hook is what's doing the heavy lifting.

It's allowed us to scale very fast and achieve a record breaking month for the client.

Anyway, I want to do a bit of coaching in 2024…

So I'm looking for 3 people who need 1:1 help with copywriting.

If that sounds like you…

And you're serious about improving…

Then reply to this email with the word 'COPY'

We'll have a chat and see if it makes sense :)

Jim Hamilton