WBW: writing challenge ad, making more noise, blind spots & category design

Welcome back to Write Better Wednesdays!

I’m Jim Hamilton. My writing has contributed to $30,000,000+ in sales across health, biz opp, and B2B in the last 8 years.

Each week, I share 4 things to make you a better writer:

- 1 piece of copy to swipe
- 1 piece of content to read
- 1 prompt to write
- 1 quote to ponder

Let’s dive in…

Read time: 4 minutes

How to Launch a Profitable Email Newsletter in 2024

If you want to build a lifestyle creator business in 2024…

Then you need an email newsletter.

Whether you’re selling online courses & other digital products…

Coaching & consulting…

Or even “done-for-you” services like copywriting, ghostwriting, or email marketing…

Your email newsletter is the profit center.

And it will beat the pants off any social media platform in the long run.

That’s why I recently did a deep dive on the 4 key “setups” used by 7-figure creators and brands like Dan Go, James Clear, Tim Ferriss, Morning Brew, Justin Welsh, Codie Sanchez, and many more.

And now for a limited time, you can copy-paste their exact strategies by grabbing a copy of the 7-Figure Newsletter Playbook.

Inside, you’ll discover:

- 4 key newsletter “setups” used by 7-figure publishers in 2024 (and how to install any one of them into your business)
- How to make writing your newsletter fast & easy each week
- Proven subject line tactics to get your newsletter opened and read at scale
- Different ways to monetize your newsletter (based on your setup)
- PLUS: Step-by-step breakdowns of real emails from 7-figure publishers
- And much more

But just a heads up - this is a limited time offer only available until June 1 at 12:01 AM.

So if you’ve been procrastinating on starting your email newsletter…

Or if you’ve already started one but have just been winging it and would rather have a proven playbook to follow…

Then tap below to grab your copy:

Get the 7-Figure Newsletter Playbook for just $49

Copy to swipe:

7-Day Publishing Challenge - Facebook Ad - Publishing.com

Last week, I shared a killer free challenge sales page for you to swipe.

This week, it’s an ad driving to that same sales page.

Knowing exactly how traffic is being driven (aka what’s being said in the ads, social posts, etc) is key to analyzing the performance of any page within a sales funnel.

What I love about this ad is how it leverages “resource scarcity”:

- First, you identify which resource your audience is most scarce in
- Then, you align your offer & messaging to require as little of it as possible

For many 9-to-5’ers in search of a side hustle, time is the scarce resource.

Not money.

So instead of positioning their biz opp offer as a way to make huge amounts of money at higher time cost, this ad positions it as a way to make a small amount of money in very little time.

Easy to miss, but incredibly powerful.

Side note: if you need a primer on how to add things to your swipe file, read this. And make sure to expand the full body copy of the ad before swiping it.

Content to read:

Make some (more) noise! — Adriana Tica

Self-promotion doesn’t come naturally to most people.

But it’s an essential skill if you want to design a life around your own values, interests, wants, and dreams.

Consider this:

If you won’t promote yourself, how can you expect anyone else to?

For anyone struggling to promote themselves online, this article from Adriana Tica (one of my fav writers on LinkedIn) reveals 3 science-backed reasons why you probably need to make more noise.

My favorite - The Forgetting Curve:

“Ebbinghaus’ Forgetting Curve states that memories weaken over time and, unsurprisingly, the biggest decline happens right after the moment of learning.”

In other words…

People are most likely to forget about you immediately after reading.

And in today’s world of information abundance, this affects us all.

Prompt to write:

“What is your audience ignoring today that will seem obvious in a year from now?”

Everyone has blind spots.

Use this prompt to illuminate one your audience is suffering from and why it matters.

Case in point:

Starting an email newsletter.

You’d think this was a dead horse in the year 2024, but I still see many creators with established track records and unique perspectives putting all their eggs in the social basket.

Now, newsletters aren’t immune to algorithms either…

But they’re a much better vehicle for achieving sovereignty as a creator.

And by the time most creators finally start theirs, they end up wishing they’d started a year ago.

Quote to ponder:

This is a lesson in positioning.

If you offer the exact same thing as everyone else, then you’re a commodity.

And all you have to compete on is terms:

- price
- quantity
- bonuses
- etc

This is typically where a race to the bottom ensues.

And that’s not the kind of race you can win unless you’re the Wal-Mart or Amazon of your niche.

Instead, designing a category of one you can dominate (as described in Law #2 of The 22 Immutable Laws of Marketing as well as Blue Ocean Strategy) is how you should approach competition and positioning in the marketplace.

The “Trojan Horse” approach is one of my favorite ways to do it.

Tackle this by asking:

How can I position myself as one of one?

That’s it.

Thanks for reading!

See you next time.

Jim Hamilton