she went from spending $9k/m to $274k/m on ads (here’s how)
Jim Hamilton
March 11, 2024
Flashback to June 2023:
A long-time client was struggling to shift her business from product launches to an evergreen webinar.
Without the urgency of a live launch…
The evergreen version of the webinar simply wasn’t converting well.
At the time, we were stuck spending a measly $10-12k/m on ads.
Anytime we tried to scale beyond that, performance fell apart.
Now, her offer’s an interesting one…
Because the main driver for buyers is NOT to make money.
But the potential to make money with it does exist.
It’s what we in the biz call a “hidden benefit.”
So after going through her webinar with a fine-tooth comb…
I suggested she add a few slides calling out this hidden benefit.
(Without making any sensational promises, mind you.)
She was resistant to the idea at first…
Because she refused to accept that her buyers had any desire to make money.
Eventually though, she relented and added it in.
The result?
The webinar conversion rate more than doubled.
And we went from spending $9,900 on ads in June…
To $274k in July.
Fast forward to now…
This is how much we spent on ads for the webinar last month:
In case you can’t see the image, it’s $280k.
Not too shabby ;)
I’m sure you can imagine the downstream effects this kind of performance has had on her life and business.
Of course, this is an exceptional case.
But it illustrates the importance of getting a professional set of eyes on your copy.
Sometimes, one breakthrough is all you need.
Even if you’re not running ads or using a webinar funnel.
So if you’re a creator who’s feeling frustrated because your followers aren’t turning into subscribers, customers, and clients like they’re supposed to…
Consider booking a 1:1 copywriting audit with me below.
I’ll audit your funnel from end-to-end and create an actionable plan to help you improve it, including specific copy changes to boost conversions.
And lickety split, at that.
Anyway, if that sounds interesting…
I’ve made a few spots available this month.
You can find instructions on how to book here:
https://docs.google.com/document/d/14mEQJEu-MoziTiqaOlWmcICUoUFIXFsl48rCDzpQVpI/edit?usp=sharing
Jim Hamilton
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