trust recession

I just wrapped up a big launch for an agency client.

We spent $100k on ads and helped bring in $600k in sales.

She was thrilled…

Despite having several launches that exceeded this number last year.

Why?

Well, because according to her… 

We’ve entered a “trust recession.”

Which I think is a brilliant take.

You see, the market has been flooded with new advertisers, offers, and funnels over the last 6-8 months…

Many of which overpromise then underdeliver.

So with increasing numbers of consumers feeling burned or scammed… 

(and without the pleasure of saving a member of Nigerian royalty from ruin, no less)

… it’s made people less trusting.

They need more time and more exposure to you before pulling the trigger.

Even compared to a year ago.

And especially when investing in a high-ticket program.

Now, for most online experts, this is a big problem.

It lengthens the sales cycle…

And complicates the marketing process.

But for you and me?

This is actually good news…

Because regular story-driven emails are one of the most effective ways to build trust fast.

Case in point:

I put out a brand new high-ticket offer to my list recently…

Where I help you duplicate the Tiny Book Funnel I’ve been using to grow my list with paid ads.

(Including the creation of the book + writing and building out the funnel)

I wasn’t sure whether there’d be any interest.

Yet I had over 20 people raise their hands and was collecting cash just a few days later…

Without getting on sales calls with anyone.

Which, for someone like me who’d rather get a root canal than sell stuff over Zoom…

.. is a dream come true lol

That’s the power of Email Storyselling in action.

Anyway, an important consideration if you’re looking to thrive in this new “trust recession.”

Jim Hamilton

P.S:

Next week, I’m publishing the Email Storyselling Playbook on Amazon in both Kindle and paperback format.

There’s a good chance you’ve already got a PDF copy…

But for anyone who grabs a copy on Amazon next week…

I’ll be sending out a special behind-the-scenes breakdown of the ads I’ve used to sell 500+ copies of the book over the last few months.

If you’re looking to grow your list, you won’t wanna miss this ;)

Plus the Kindle version will only be 99 cents.

Stay tuned for more.