What top creators do to make their content & products unique

Information is everywhere.
And the specific strategies & tactics you teach may not be unique.
But the way you teach them?
That’s your golden opportunity to stand out.
Which is precisely what top creators do.
Today, I’m sharing how to repackage what you teach into actionable step-by-step frameworks…
So you can deliver a one-of-one learning experience for your audience.
Let’s dive in.
Reading time: 2 minutes
Together with Truth About Passive Income
Is passive income really possible for freelancers?
Passive income is a myth for most people.
Especially freelancers.
But this family man from Arkansas has finally cracked the code…
And figured out how to do it without a huge nest egg.
The Benefits of Formulating Actionable Step-By-Step Frameworks
Before we dive into the ‘how’...
Let’s talk about the ‘why’.
Because differentiating yourself isn’t the only upside to using frameworks.
They also:
Make the information easier to learn
Make the information easier to apply
Make the information easier to remember
Now let’s review some examples.
5 Examples of Actionable Step-By-Step Frameworks
First up, yours truly.
1) S.L.P.C Method
This is my framework for writing personality-driven emails that sell.
It stands for:
S - Story
L - Lesson
P - Pivot
C - CTA
2) S-S-T-P-P
This is my framework for writing the 5 types of social media posts.
It stands for:
S - Story
S - Sales
T - Tactical
P - Perspective
P - Proof
Now let’s look at frameworks from other people.
POLL: Have you created any actionable frameworks of your own? |
3) PARTS Model
This is Jay Clouse’s framework for becoming a pro creator.
It stands for:
P - Premise
A - Attention
R - Revenue model
T - Trust
S - Systems
4) R.O.P.E Method
This is Justin Moore’s framework for landing sponsorships as a creator.
It stands for:
R - Relevant
O - Organic
P - Proof
E - Easy to execute
5) PAIDS
This is Rory Vaden’s framework for the 5 ways to get paid with a personal brand.
It stands for:
P - Products
A - Ads & affiliates
I - Information products
D - Deals
S - Services
I stumbled onto Rory’s work after listening to his interview with Amy Porterfield, which I highly recommend if you want to go deeper on this topic.
Now let’s discuss…
3 Keys to Creating Your Own Actionable Step-By-Step Framework
1) 3-5 steps
A good framework boils down the process into actionable steps.
But too many steps can be overwhelming.
So limit yours to 3-5.
2) Make them linear
The second key is to make sure the steps are organized in a linear way.
This gives people direction.
3) Use a real word
Lastly, turning your framework into a real word makes it much more memorable.
This is something I’ve failed to do with mine so far.
But if you look at the other examples above, you can see each one forms a real word.
Putting It All Together
Repacking what you teach into actionable step-by-step frameworks helps you stand out as a creator.
3 keys to creating your own framework:
Limit it to 3-5 steps
Make them linear
Use a real word
This makes the process easier to learn, apply, and remember.
That’s it.
Thanks for reading!
See you next time.
Jim Hamilton
Whenever you’re ready, here’s how I can help you:
15-Minute Emails That Sell: Steal my 4-step system for writing emails that sell. Responsible for millions of dollars in client sales across health, survival, biz opp, coaching & consulting, and B2B over the last 7 years.
Book a 1:1 consulting call. This is a private 1-hour call where you can ask me anything about content, copywriting, marketing, paid ads, or business.
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