My “secret weapon” for getting 1:1 coaching clients

I had a kickoff call with a new 1:1 coaching client this week.

Asked him how he found me.

(He couldn’t remember whether it was LinkedIn or Twitter.)

But as we kept chatting…

He said something I thought was eye-opening:

- “Personally, I think we just jive”
- “I noticed you reference a lot of health things”
- “I’m a big health nut too”

Meaning it wasn’t just that I had the skills & experience to coach him…

It was our shared (and totally unrelated) interest that helped put me over the top.

The lesson:

People buy coaches, not coaching.

Sharing different aspects of your personality creates more potential connection points.

And the more connection points exist between you & your audience…

The more likely they are to do business with you.

Your personality is your secret weapon.

Plus…

When done right, it turns sales from uncomfortable conversations and arm-twisting…

… Into the chance to work more closely with people you already jive with.

And that’s the kind of business I want to build.

If you’re looking to do the same…

Then I recommend grabbing a copy of my 15-Minute Emails That Sell course below.

Inside, you’ll not only discover how to craft persuasive emails quickfast…

But also how to infuse them with profitable personality…

So you can pull ideal clients deeper into your world without any high-pressure sales tactics.

Here’s where to get the goods:

15-Minute Emails That Sell

Jim Hamilton

P.S:

This pic is from a photoshoot I did back when I was a personal trainer.

It’s one of my favs.

I don’t miss the work…

But it was an instructive chapter of my life 💪