repositioning my “vehicle” for fun & profit
Jim Hamilton
December 06, 2024
If you’re a coach, consultant or legitimate expert looking to attract pre-sold clients…
One thing you’ve gotta nail is:
Your “vehicle.”
This is your unique method of getting results.
(in direct response, it’s referred to as a “unique mechanism”)
Your vehicle is how you transport people from Hell Island, which is where they are now...
… to Heaven Island, which is where they WANT to be.
Ketosis, intermittent fasting, and muscle confusion are examples of compelling vehicles in the health niche.
Likewise with Airbnb, index funds, and alt coins for investing.
Now, why’s this concept so crucial?
Because it simultaneously explains two things:
1) Why they’ve failed in the past
2) Why they will succeed this time
The answer to both questions is your vehicle.
It’s the missing link + secret weapon.
And once they’re sold on it, closing the rest of the deal feels like a layup.
So packaging this puppy properly is a huge lever for anyone operating an expert business.
Case in point:
I repositioned my vehicle from “15-Minute Emails That Sell” to “Email Storyselling” earlier this year…
And frankly, the results have been stunning.
I always figured the speed component was the most resonant aspect of my method…
But turns out, I was wrong.
It’s the storytelling component.
And since making that switch, there’s been a night n’ day difference in the performance of my ads & marketing.
Now I’m adding buyers to my list every day for free…
Getting lots of positive feedback on the products I’ve created…
Heck, I’ve even had a few cool inbound opportunities fall into my lap as a result.
Just goes to show the importance of nailing your vehicle.
If you’re looking for deeper insight on this topic, I’d recommend grabbing a copy of the book Expert Secrets by Russell Brunson.
He’s a serial entrepreneur and founder of ClickFunnels, a 9-figure software company.
I read the book when it first came out several years ago…
But then decided to re-read it again this year, which prompted the pivot I mentioned above…
And in doing so, I was blown away by all the other tactical storytelling tricks I’d forgotten about.
It’s a 384-page beefcake filled with actionable goodies.
Anyway, if you’re interested…
You can check it out on Amazon:
Jim Hamilton
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