redefining “expertise” in the age of information overwhelm

Confession:

I’m a degenerate info junkie.

This means I’m constantly hoovering up books, articles, podcasts, courses, and YouTube videos faster than a pint of mint chip ice cream. 

It’s a big reason why I’m able to move so quickly in business.

But there is a dark side to my lust for learning:

It’s called “information overwhelm.”

And, candidly, as my appetite for knowledge has grown…

So too has my challenge to make sense of everything I’m taking in.

I suspect you can probably relate to this.

That’s why I want to share this post from author Adam Grant I stumbled across on Instagram last week:

This really resonated with me.

There are SO many people out there shouting conflicting advice these days…

(of which I am undoubtedly one, lol)

… that it’s placed a new premium on the ability to synthesize information from multiple sources into simple and actionable playbooks.

Especially in dynamic worlds like email newsletters and online business.

Frankly, I love this redefinition of “expertise.”

It feels perfectly suited to the new age of information overwhelm we’re living in.

And is exactly how I aspire to provide value to you.

In fact:

Writing story-driven emails is the perfect exercise for developing this essential muscle.

Why?

Because they teach you how to synthesize.

By taking everyday life experiences and translating them into useful lessons for people…

Not only can you help them achieve an important result…

But you’ll also become a master synthesizer.

A skill that can yield a potentially unlimited ROI for anyone looking to build a profitable email newsletter around their expertise.

Now, if you’re curious about learning how to write these types of emails…

So you can get paid to help people + become a synthesizer extraordinaire…

I’ll soon be releasing a new book called:

“The Email Storyselling Playbook”

And for just a few bucks, I’ll be sharing how you can turn your knowledge into profit with story-driven emails…

Even if you’re not a natural storyteller.

More details to come.

Jim Hamilton