proof collector

True story:

Consumers today are more skeptical than ever.

Especially if you’re using paid ads to grow your list like I am.

Now, there are many different ways to disarm this latent sales resistance…

But the most obvious one is:

Social proof.

So today I’m sharing one of my favorite tactical tips for collecting heaps of it:

The 7-day follow up email.

Here’s how it works:

7 days after someone has joined your list…

Whether to get a free lead magnet or purchase a front-end product…

You send them an email with the subject line:

***

thoughts on [ASSET]?

***

Inside, you remind them that it's been 7 days since they got the thing… 

And then ask them to share their feedback if they’ve had time to go through it.

That’s it.

Then watch the replies fly in:

As you can see:

I’m racking up responses on a daily basis.

You can choose to share these anonymously…

Or, better still:

If you get one you like, ask them if they’d mind if you used it as a testimonial.

Most will say “go for it!”

Simple yet powerful.

Not only for increasing conversions…

But also for beating impostor syndrome into submission whenever it decides to pipe up.

Now go set this up and start collecting proof :)

Jim Hamilton