How to pre-frame prospects to say yes to your offer

I listen to 10+ hours of podcasts each week.

One of my go-to’s is a health podcast called Huberman Lab.

And, like any faithful Huberman disciple…

I finally decided to complete one of the comprehensive blood panels he recommends:

As you can see, it wasn’t exactly a pin prick lol

Anyway, I just got my test results back…

And there were a few unexpected surprises in there.

I’ve got some work to do.

But the reason why I bring this up is not to share my 46 biomarkers with you…

It’s to draw your attention to the lesson within:

The power of an audit.

You see, when it comes to identifying constraints in business…

Most people don’t know where to look.

Let alone what to look for.

Audits provide a snapshot of what’s working well and what isn’t based on specific benchmarks.

This gives them a high intrinsic value to clients…

Because everyone wants to know how they rate or where they fall vs the baseline…

Plus audits establish a natural “diagnostic frame”...

Meaning clients are coming to you for a diagnosis of their problems…

Which lays the groundwork for you to then suggest specific solutions based on those problems…

(like hiring or buying from you)

… And pre-frames clients to say yes to them.

Just like I said yes to a few new supplements this morning.

Front-end offers are tricky to nail if you’re a service provider…

So if you’re struggling to come up with a good one…

Consider testing out an audit.

You can offer them to prospects for free knowing they’ll set you up nicely for a strong pitch afterward…

Or you can charge upfront…

Then offer to credit the cost towards your services if they hire you.

Either way can work.

That’s all I’ve got for today though.

Now I’m off to Cancun for some R&R.

I hear tequila’s good for cholesterol…

Adios ✌️😜

Jim Hamilton

P.S:

You may not need an audit to know your email copywriting skills need work.

If that’s the case…

15-Minute Emails That Sell can help you.