offer blindness

Netflix’s algorithm is a work of art.

No other streaming platform can turn old, random, or unpopular stuff into viral hits like they can.

Take the show Suits, for example:

The season finale aired in 2019.

It hit Netflix a whopping four years later in 2023…

And promptly racked up 57.7 BILLION minutes of viewing time…

Making it the most streamed show in the U.S. that year…

Plus led to a new spinoff coming later in 2025.

Wild.

One reason why they’re able to create hits so reliably is a machine learning algorithm they’ve built called Contextual Bandits…

That personalizes your thumbnails based on your viewing habits.

Sometimes multiple times per day.

Why?

Because they discovered people tune out when they see the same image over and over again.

It's like banner blindness on steroids.

And the same principle applies to the offers you promote in your emails.

If you're mailing daily, but only promoting ONE offer...

It doesn’t take long for your subscribers to become “blind” to it.

The secret to keeping engagement high?

Promoting multiple offers throughout the month to keep things fresh.

This can be a mix of:

- Your flagship course or program
- 1-on-1 coaching
- Community
- Or affiliate offers

Heck, it can even include some emails without an offer at the end.

Just like this one.

Either way, I recommend rotating your offer on a weekly basis.

This is the simplest way to keep your audience hooked.

Jim Hamilton