marketing lesson from a $2,000,000 biohacking weirdo

Bryan Johnson strikes me as an odd guy.

He sold his first company to PayPal for $800 million dollars in 2013.

But instead of buying a private jet…

Summering in the French Riviera…

Or eating caviar like Dunkaroos…

He’s spending $2 million bucks a year on a biohacking experiment he calls Project Blueprint.

The goal:

“Don’t die.”

(which includes eating his last meal of the day at 11 AM)

Now, I’ve seen plenty of headlines about his unusual approach…

But until this week, I’d never listened to an in-depth interview with him.

And I gotta say:

He’s got some very interesting ideas.

Patrick Bateman vibes aside, he also illustrated a key marketing lesson:

The power of a compelling analogy.

You see, he’s created an AI algorithm that tells him:

- What to eat & drink
- How to work out
- When to sleep
- Etc etc

All based on 1,000+ data points.

Constantly being fed back into the system.

In other words…

He’s outsourced his decision making to the machines.

A controversial choice, to say the least.

But the way he frames it is brilliant:

It’s just like going from a monarchy to a democracy.

Instead of allowing his mind (the monarch) to make all decisions based on whims & feelings…

He’s using data from all his bodily systems (the democracy)...

To guide those decisions instead.

Now, whether you agree with this approach or not…

It makes it a helluva lot easier to grasp.

So consider this a friendly reminder:

Relate what you sell to something else your audience already understands.

Not only does this accelerate the uptake of new ideas…

It also makes them very sticky.

Two things all winning offers have in common.

Jim Hamilton

P.S:

I mentioned this last week…

But I’ve been working on a brand new guide revealing the 3 simple steps I’m using to get 1-2 clients per month without sales calls.

It’s almost finished.

Excited to share it with you :)

Stay tuned for more…