knowledge vampires

Full disclaimer:

Nobody hits a home run every time they’re at bat.

That includes me.

In fact, this is one of the biggest benefits of having a daily story-driven newsletter…

You don’t have to sweat about every single email being 10 out of 10.

Because if one underperforms, guess what?

You’ll get another crack at it tomorrow.

Anyway, reason I bring this up is:

You’re bound to get negative feedback on your emails from time to time.

Like this reply I got the other day:

As you can see:

This fellow was compelled to complain about the story in a specific email I sent.

Fair enough.

(I thought he was totally off base, but w/e lol)

Out of curiosity, I decided to look up his subscriber profile…

And was shocked at what I found:

He’d been on my list for 6 months and opened EVERY email I’d ever sent him.

A staggering 96 emails in total.

He was my most engaged subscriber, basically.

But the kicker was:

Despite being my #1 fan, he’d never purchased anything from me.

Not even my $3 book.

So after religiously reading my emails for six months straight without paying me a nickel, his first move was to complain about one he found ‘disappointing.’

Yikes lol

Now, after I unsubscribed him, this was pretty easy for me to laugh off…

But that’s because when it comes to my audience, he’s an aberration.

My small yet highly responsive subscriber base is mostly made up of buyers.

Can you imagine if the majority were like this guy?

How much of an uphill battle it would be to launch new products, attract high-ticket clients, and reach my income goals?

That’s the problem with most lead gen approaches…

Knowledge Vampires are highly responsive to free offers and hard value.

They’ll gladly hoover up all the info they can get their greedy little paws on…

Yet when it comes to buying things, they’ll camp out on your list like an angry squatter who refuses to pay rent or vacate the premises…

Thus obscuring your metrics and making it harder to separate signal from noise.

This is the pickle many newsletter publishers find themselves in…

Leading them to think their content and offers are no good…

When really, it’s the people they’re putting them in front of that are the problem.

Anyhow, that’s all I got for ya today.

Jim Hamilton