how to write newsletters that subscribers love to read

Not-so-shocking statistic:

Most of my readers need help getting their newsletter started.

But, according to a recent batch of responses to my onboarding survey…

Almost 20% need help with writing them:

And let’s face it…

If the content inside your newsletter sucks, it doesn’t matter how many subscribers you have.

No one’s gonna stick around for long.

So what’s the secret to writing newsletters that your subscribers love to read?

One word:

Stories.

Because your job isn’t just to teach…

It’s also to entertain.

How-to information can be found anywhere.

Claude, Gemini, and ChatGPT are spewing it out 24/7.

That’s not what turns random strangers into True Fans who buy everything you sell.

Instead, it’s perspective and personality.

Subscribers want to buy from people who vibe with them.

And the most effective way to show your tribe you vibe with them is through storytelling.

Specifically:

Personal anecdotes from your own life & business.

The kicker here is using these anecdotes to reveal useful lessons for your audience.

Take this email for example…

I didn’t architect a 13-part Hero’s Journey.

I simply shared a quick story about responses to my onboarding survey…

Which, in turn, reveals a lesson about the importance of writing newsletters your subscribers want to binge just as badly as the latest season of Bridgerton.

See how that works?

The story acts as a tasty outer shell for the nutritious bit of value at the center.

Sprinkle in a simile, metaphor, analogy or two for seasoning and you’re pretty much golden.

So if you’re looking to write more engaging newsletters…

That your subscribers quickly become addicted to…

Then keep this in mind.

Jim Hamilton

P.S:

I have an online course that goes deep on how to do this step-by-step so you can sell more of your own products and services through your newsletter.

It’s called 15-Minute Emails That Sell.

I used to sell it for $150, but I retired it earlier this amid a reshuffling of my offers.

However, I’m considering pulling it back off the shelf.

Here’s some of what’s covered inside:

• How to write personality-driven emails that sell in just 15 minutes using the S.L.P.C Method (without “brainstorming” for hours or staring at a blank page) 

• What NEVER to do when writing emails that sell for digital products 

• In-depth breakdowns of real emails I wrote using the S.L.P.C. Method that converted (including one that generated $11,964 in sales for a crypto trading program… and another that did $36,000 in sales for a B2B offer) 

• 3 most common email copywriting mistakes (and how to AVOID them) 

• The simple 2-step exercise to generate endless email ideas so you’ll never run out of things to write about 

• The DNA of a high-performing subject line (and 5 ways to skyrocket your opens, clicks, and sales) 

• My #1 secret to writing fast (HINT: this has nothing to do with being a “writer” or how many words per minute you can type)

• The stupid simple “plug-and-play” technique for overcoming writer’s block (I learned this from another email copywriter who makes 7 figures a year from just 11,000 subscribers) 

• PLUS: Watch me write an email that sells in less than 15 minutes

• And lots more

If I made this available again, would you be interested in buying it?

Reply “I’m interested” if so.

Maybe I’ll put it back on sale for a limited time if there’s interest :)