how to conquer the AI copywriting frontier
Jim Hamilton
March 19, 2025
I came across a brilliant quote from Kevin Rogers the other day.
(For those who don't know him, Kevin's the founder of Copy Chief and a legendary copywriter who's worked with some of the biggest names in direct response.)
Anyway, here's what he said:
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“We are not the victims of AI, we are the leaders of the hybrid frontier.”
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This quote reflects something I've been thinking about a lot lately…
Specifically, the relationship between human copywriters and AI.
You see, some people still have a pervasive fear that AI is going to replace them and make them obsolete.
And look, that’s probably true.
But in my view…
A more accurate assessment of the situation is:
Either you’re going to end up working for AI…
… or AI is going to end up working for you.
That’s what it means to be on the hybrid frontier.
Those who don’t become literate in this new language are the ones who will end up working for the robots.
Meanwhile, those who lean in and embrace the messy experimental phase we’re in right now…
Will be rewarded with an army of low-cost and high-skilled employees they can use to build their empires.
It’s also why I believe every newsletter publisher or email list owner should have a firm grasp on the fundamentals of direct response copywriting.
Doubly so in the age of AI.
Think of it like getting your driver’s license…
It’s what you need to operate this new technology safely and successfully.
Otherwise, you’ll have no persuasive instincts for what works and why.
And you’ll be left fumbling around in the dark…
Mindlessly copying your competition without any consistent results.
On the flipside…
The more you understand about storytelling, copywriting, and persuasion…
The better results you'll get when you collaborate with AI.
This is why I created the Email Storyselling MBA.
It's designed to give you complete mastery of the Email Storyselling system…
So you can write high-converting emails in 15-30 minutes per day…
AND use AI to amplify your results.
(without losing your authentic voice)
Inside, you'll discover:
How to master the 15-Minute Email Storyselling system in the next 90(ish) days
20+ winning email breakdowns across multiple niches and clients (showing you exactly what works and why)
Over 6 hours of deep-dive training on storytelling, copywriting & persuasion
My personal favorite prompts, templates, and systems for working with AI
And a whole bunch more
If you want to become a pioneer of the hybrid frontier instead of a victim of AI…
Then tap the link below and enter your payment details on the next page:
Jim Hamilton
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