I got these 2 words tattooed on my wrist (here’s why)

Jim Hamilton
April 19, 2024

What’s the secret to success?

A) Luck
B) Focus
C) Creativity
D) Execution

Answer:

All of the above.

There is no one “secret.”

Yet there is another I feel so strongly about I got it tattooed on my wrist:

This is my daily reminder to be relentless.

There have been so many times I’ve wanted to give up…

- Failing at ecom & affiliate marketing
- Shutting down my pay-per-lead agency
- Watching my first big sales letter project bomb

But I haven’t.

I’ve kept going.

To me, being relentless isn’t about working 12 hours a day.

(I typically work 4-6 hours a day).

Instead, it’s about resisting complacency.

Whether in the face of a big win or a big loss.

That’s my unfair advantage.

So if you’re feeling lost or struggling with a difficult challenge right now…

Here’s a simple reframe:

A successful life isn’t one without problems.

It’s one where you get to pick your problems.

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Jim Hamilton

P.S:

This tattoo was actually inspired by one of my favorite shows:

The West Wing.

“What’s next?” was its ethos.

A codeword that embodied relentlessness, at least to me.

It was also brilliantly written.

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