email burnout

Fun fact:

I spent the better part of three years writing daily story-driven emails for other businesses.

This was way back before: 

- Claude
- ChatGPT
- Perplexity
- Fireflies
- Tella
- NotebookLM

Or any of the other AI tools that make life as a copywriter in 2025 soooooo much easier.

And ironically, I’m thankful for that…

Because being forced to do all the grunt work myself compressed my learning curve.

So when the biggest opportunity of my email copywriting career came knocking…

I was ready.

What am I talking about?

Taking over the email marketing program for Closers.io - a sales training & consulting company that was doing about $30 million dollars a year at the time.

You see, the founder and CEO (Cole Gordon) had been a longtime client of mine…

So the opportunity felt right.

It was a chance to play the game at a much higher level than I ever had.

My responsibilities included:

- Writing daily emails to two different lists (B2C and B2B)
- Optimizing performance of new & existing email automations
- And being accountable for email performance company-wide

Looking back, it was a wild ride.

With a 100-person company spending $300k-$500k per month on ads, it’s hard to precisely quantify the impact my work had on the bottom line… 

But I can safely say that email contributed multiple 7 figures to topline revenue while I was there.

And I learned a ton from the experience.

Only problem was:

After a year, my brain was completely BBQ’d.

So much so that I swore off writing emails for clients altogether.

I didn’t think I’d ever go back.

But there’s a reason they say “never say never,” I suppose…

Because I’m about to step back onto the field.

Why?

Simple:

The AI tools I listed above have slashed the creative burden associated with writing daily emails for other people.

Making it a much more enticing offer for me…

As the risk of frying my brain to a crisp is much lower. 

Now, to be clear:

This isn’t a covert call for email copywriting clients.

I’m starting out with a pilot project for one client with whom I’ve negotiated a rev share deal.

We’ll see how it goes from there.

I won’t be taking on anyone else.

But the point I’m trying to make here is…

It’s arguably never been easier to write for clients.

There are so many tools at your disposal to streamline research, ideation and writing.

Which is why one of my closely-held convictions is:

Becoming AI-literate is no longer optional.

If you want to stay ahead, you’ve gotta be engaging with at least some of these tools.

Otherwise, you’re like the taxi driver acting as if Uber will never catch on.

Anyway, hence why I’m hella excited to test out some of the new AI workflows I’ve been playing around with.

In fact, I’ve already produced the first batch of emails for the client, and…

I’ve got a mighty good feeling about them.

Assuming all does go well…

You can bet I’ll be sharing my insights with you at a later date ;)

That’s all I got for ya today, though.

Jim Hamilton