Why most creators fail to understand marketing fatigue

I started watching a new Netflix documentary called Full Speed this weekend.

It’s about NASCAR.

A sport I’ve never been interested in.

So, what made me pull the trigger?

Because it’s made by the same people behind:

- Full Swing (golf)
- Break Point (tennis)
- Drive to Survive (F1)

All of which I’ve thoroughly enjoyed.

Even though I don’t know the first thing about NASCAR…

The format is proven:

Pick a few interesting characters to follow and tell their stories on & off the track/course/court.

Works every time.

And the same lesson applies to content & copywriting:

When you hit on a content format or copywriting angle that works…

Stick to it.

Whether it’s carousels, hot takes, or short-form video clips.

If your audience likes it, give them more of it.

Don’t immediately jump to the next thing.

The first person to get tired of your marketing is you.

Not your audience.

Jim Hamilton