82nd mailborne

It’s official:

This is the 82nd email I’ve sent to my list so far this year.

And that’s on top of:

- Launching my book to bestseller status on Amazon
- Helping a client write, edit & publish their own Tiny Visual Book
- Rolling out a new laser coaching offer
- Writing 30+ ads for agency clients

Plus traveling to Cancun, Chicago, NYC, and St. Maarten.

And a whole bunch more client work I’m probably forgetting.

Point is:

I’ve been a busy little pony so far this year.

Yet I haven’t missed a single newsletter.

Want to know why?

Because there’s a hidden persuasive benefit to mailing every day without fail.

One that can juice the conversion rate on all your offers…

Without changing the price, promise, deliverables, or copy.

Let me explain:

When you promise to show up in the inbox every day with a fresh, useful and entertaining email that people enjoy reading…

And then you actually DELIVER on that promise…

You’re demonstrating consistency.

It proves you’re a person of your word who does what they say they’ll do.

This consistency, in turn, builds confidence and conviction among your readers.

So anytime you promise them a benefit or result…

They’re much more likely to believe you can deliver on it.

Making every single one of your offers instantly more persuasive.

That’s why mailing my newsletter every day is a top priority in my business.

Even if there’s no offer at the end.

Because I don’t judge its results solely based on immediate sales.

I’m also counting the compounding effects of “know, like and trust” I stack up with every email I send.

Benefits that come in mighty handy when I want to launch something new.

Like my laser coaching offer, for example…

Which I was able to sell out with just a few emails and a simple Google doc.

So if you’d like to cultivate a similarly profitable relationship with your audience…

Then mailing daily is the first step.

That’s it for today, though :)

I’m still shaking off the cobwebs from my weekend in St Maarten lol

Happy Monday! 

Jim Hamilton