5 types of social media posts to grow & monetize your audience

The power of an engaged organic audience is hard to beat.

With it, you can:

- Get clients
- Validate new offers
- Launch new businesses
- Generate affiliate commissions

All without spending a dime to drive traffic.

Building one isn’t easy though.

Not only does it require a unique message that resonates with a specific group of people online…

You’ve also gotta be able to write & publish quality stuff on a consistent basis.

Now, content topics or pillars are a great place to start…

But they’re not the only useful lens when it comes to winning on social media.

So today, I’m revealing the 5 types of social media posts you need to grow & monetize your audience.

Let’s dive in.

Reading time: 2 minutes and 30 seconds

1) Story

Everyone on social media loves a good story.

Algorithms love them too.

Because they typically keep people “on platform” and drive engagement.

Every good story post includes these 3 things:

- Hero
- Desire
- Conflict

Best part is, story posts are highly versatile.

They can be combined with any other kind of post.

Examples:

- In 2017, I spent Christmas in Chiang Mai
- Why I hired a photographer on my honeymoon
- How Arnold Schwarzenegger made $70m from the movie Twins

2) Sales

Sales posts drive your followers to take the next step:

- Subscribing to your newsletter
- Buying your product
- Booking a call

In truth, these posts qualify as copywriting.

Not content writing.

Nonetheless, they’re a crucial weapon in your monetization arsenal.

This is why every creator should study direct response.

It’s the science of crafting content that motivates people to take the next step.

Examples:

- Read this if you’re in search of a more predictable client business
- How the 80/20 rule applies in short-form copywriting
- My 1st email copywriting proposal

3) Tactical

Tactical posts are the simplest ones to execute.

These are often short posts focused on:

- Tips
- Tricks
- Mistakes
- Lessons learned

The goal is to give the reader something actionable inside the post itself.

Examples:

- If it doesn’t work in black and white, sexy branding won’t fix it
- If you’re new to copywriting, do this
- 4 ways to write w/ curiosity

4) Proof

Proof posts demonstrate your competency.

These can be centered around personal wins or client wins.

Typically they include a visual element to serve as the proof point:

- Video clips
- Screenshots
- Testimonials

Many creators tend to overlook these types of posts…

Which leads them to sound preachy.

Remember the golden rule:

Show, don’t tell.

Examples:

- Why Facebook is favorite platform for running paid traffic
- Check this message I got from a former colleague
- Updating my lifetime client sales total

5) Perspective

Perspective posts share opinions or deeper insights on a given topic.

These are a great way to differentiate yourself.

Here’s why:

Look at any feed on any platform and you’ll see the same stuff regurgitated over and over again.

- Get clear on your ideal client profile (ICP)
- Write content about specific pain points
- Optimize your profile
- Etc etc

If I had a nickel for every time I saw one of these posts on LinkedIn…

I’d be Scrooge McDuck swimming in a sea of coins.

But what seasoned experts & service providers know is…

Most conventional wisdom needs to be adjusted based on the context & application.

And perspective posts are how you share these insights.

Examples:

- My uncensored opinion on Alex Hormozi’s $100M Leads book launch
- The dark side of time freedom
- Are paid ads a waste of money?

Putting It All Together

5 types of social media posts to grow & monetize your audience:

• Story

• Sales

• Tactical

• Proof

• Perspective

That’s it.

Thanks for reading!

See you next time.

Jim Hamilton