3 ways to position your "thank you page" offer

This week has been all about Thank You Page offers.

If you missed any of my previous emails…

Catch up before you move on:

- Read Part 1 here
- Read Part 2 here

Now that I’ve made the case for why every newsletter publisher needs a Thank You Page offer…

The obvious question is:

What’s the best way to position your Thank You Page offer for conversions?

Because it does require some finesse.

If someone’s just joined your newsletter or signed up to get your lead magnet…

You can’t just say:

“Thanks - now wanna buy this other thing??”

You need a smooth transition.

And even though new subscribers aren’t paying to join your newsletter…

Treating your Thank You Page offer like an upsell is the secret to good positioning.

Here are 3 ways to do it:

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1) More of what you just got

The first way is to offer someone more of what they just got.

Paid newsletters fall into this category.

If someone has just signed up for your free newsletter… 

They’re likely to be interested in hearing from you more often or getting access to higher-quality content reserved for paid subs.

2) Get results faster

The second way is to offer them a path to get results faster.

For example:

If you publish a newsletter on how to use Notion, you could offer them a pack of pre-built templates, which would save them time vs learning how to create them from scratch.

3) The next logical step

The third and final way is to offer them the logical next step.

Another way to think about this is “solving the next problem.”

This is the route I took with my Thank You Page offer.

A good example:

Let’s say your lead magnet is a social media content checklist.

A next logical step might be a 30-day content calendar or a profile audit.

***

That’s it.

Any one of these can work.

So figure out which one makes the most sense for your newsletter, and start testing it.

Anyway, this ends our impromptu series on Thank You Page offers.

I hope you’ve enjoyed it.

Installing a Thank You Page offer into my newsletter funnel has been a major unlock for me.

And I encourage you to take action on what we’ve covered this week.

Coming up next, I’ve got an announcement I’m excited to share with you on Monday.

Stay tuned :)

Jim Hamilton

P.S:

I modeled my Thank You Page offer based on another one I stumbled across.

If you’d like to see it…

Grab a copy of my 7-Figure Newsletter Swipe File below.

Included is a free bonus training called Ethical Swiping For Fun & Profit.

And in that bonus training, I do a side-by-side comparison of the copy I swiped + how I adapted it for my own Thank You Page offer.

Plus I share a few conversion insights I learned from optimizing it along the way.

Helpful stuff if you’re interested.

Instructions on how to get the swipe file offer can be found here.