3 uncomfortable ways I’m expanding in 2024

Growth and expansion are not the same thing.

- Growth = going deeper
- Expansion = going wider

Neither is easy.

But expansion has always felt much more uncomfortable to me.

Especially right now.

Here’s why:

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1) I just hired my first assistant

She’s going to help me syndicate my content across social media and blow up my personal brand.

I’m really excited about it.

But this means:

- Creating lots of SOPs
- Systematizing my workflows
- Learning how to delegate effectively

Aka a lot of stuff I’m not very good at or have never done.

2) I’m launching a 1:1 coaching program

Last week, this was just an idea.

One post and one email later, I’ve had 5 people reach out and 1 who’s already signed on the dotted line.

(and without getting on any sales calls - which is pretty cool ;)

Except now, I have to deliver.

3) I’m writing a book

I read a book while on vacation in Mexico last year called Write Useful Books.

It’s on how to write nonfiction.

Now, I’ve always known I want to write fiction..

But that reading book made me want to write nonfiction.

Only problem was, I had no idea what the topic would be.

Clearly, it’s been marinating in the background of my subconscious mind though…

Because the other day, an idea struck me like a lightning bolt.

(something that doesn’t happen often)

So I’ve started mapping it out. 

And my plan now is to write it & publish it by the end of the year.

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All this stuff feels scary and uncomfortable in its own way.

But instead of shying away…

I’m embracing a concept I learned from Jocko Willink:

“Forward center of mass.”

This means deliberately leaning in.

Facing new challenges & obstacles head on.

Not allowing myself to become flat-footed or get caught on my heels.

Ultimately, these are the only 3 ways you can face anything.

And when it comes to expansion…

I firmly believe “forward center of mass” is the only recipe for success there is.

Jim Hamilton

P.S:

I’ve still got 2 spots left for 1:1 coaching.

So if you want my personal help to upgrade your copy chops this year…

Reply to this email with ‘COPY’

We’ll have a chat and see if it makes sense.