3 simple ways to turn subscribers into buyers

I had my first kickoff call with a laser coaching client yesterday.

And he asked me a great question…

Which was:

“How do you train your list to be more responsive?”

For context:

He’s already got thousands of subscribers and validated offers to sell them.

Now he’s looking for ways to turn those unengaged leads into hungry buyers…

So he can harvest many more profits from the list.

And, at a high level…

There are three simple ways to do this:

***

1) Send an email every day

The first step to increasing response rates is to mail daily.

Your biggest fans want to hear from you as often as possible.

And the more offers you make, the more people will buy.

2) Rotate your offers

If you’ve only got one offer that you’re always promoting…

What happens when someone decides they’re not going to buy right now?

They tune out.

Because the loop is closed.

There’s no more need to stay tuned in.

They’ve already weighed the options and made the call.

How do you fix this?

By rotating your offers and providing novelty in the inbox.

This gives them new reasons to pay attention.

3) Create authentic scarcity & urgency

People love to procrastinate.

And without a reason to act fast, most will stay frozen in place.

So by strategically deploying both scarcity and urgency…

You can condition people to respond to your offers much faster.

***

There you have it.

Putting all three of these things together is how you train your audience to buy like a flock of seagulls swooping in for the last french fry.

Now I’m off to the airport for a quick trip back home to visit my family.

Jim Hamilton

P.S:

All 3 laser coaching spots have now been taken, so the offer is closed.

Thanks to everyone who signed up! 🙌 

I’m super excited…

Because a few weeks ago, this offer was just an idea in my head.

Now with just a few emails and a simple Google doc, it’s turned into clients and cash.

Better still, the people who signed up are exactly who I was looking to attract.

Win-win-win.

Before I go, I’ll let you in on a little secret…

Even if nobody had bought, this still would’ve been worth doing.

Why?

Because new offers create novelty in the inbox.

And I practice what I preach ;)